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What is SEO Pricing?
What is SEO Pricing?
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Travis Cooney
1 post
Aug 27, 2025
3:16 PM
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SEO pricing refers to the cost businesses pay for search engine optimization services. It can vary widely depending on the agency, scope of work, and business goals.
Hourly Rates
Some agencies or freelancers charge by the hour. Rates usually range from $50 to $200 per hour based on experience and location.
Monthly Packages
The most common model is a monthly retainer. SEO pricing in this setup often falls between $750 and $5,000 per month, depending on competition and target markets.
Project-Based Costs
For specific tasks like audits, keyword research, or link building campaigns, agencies may offer flat project-based rates. These can range from $1,000 to $30,000+ depending on scale.
Factors That Affect Cost
Industry competition, website size, desired results, and timeframe all impact SEO pricing. Local SEO tends to be more affordable compared to national or international campaigns.
Value Over Price
The right SEO investment delivers long-term growth, improved rankings, and more qualified traffic. The focus should be on return on investment, not just the cost.
In short, SEO pricing is flexible. Businesses should choose a model that matches both their budget and growth goals.
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